Domestic clothing enterprises "doing nothing" or "miss right"?

In 2015, the domestic garment enterprises face more complex and changeful market environment, the industry is still in adjustment and transformation, multiple clothing enterprises "pioneer", some played the cross-border marketing, some even played the clothes and the raise.
 
So the clothing enterprise is "doing nothing" or "not miss right"?
The author's view is that clothing enterprises may appear "doing nothing", but "not right" by mistake. No matter in what way they appearance in marketing, cannot be stuck in the past, embrace the new market change is the development trend of garment enterprises now inevitable.
 
We have learned, lutai and pathfinder successively open clothes the raise pattern, lutai custom shirt brand in early April to open "get paid" the raise pattern. According to the rules of activities, pay attention to its brand micro letter, public choice design style, loose degree and whether old customers such as options, forward order to friends, contains the door quantity body, etc.
 
Jingdong and pathfinder flange series skin after the raised platform online, is said to have 1 day to more than 300000 yuan, the fund-raising completed thirty percent of the target.
What is more surprising, semir clothing unexpectedly drops a taxi together play crossover marketing, the proposed feedback user activity launched in the spring of 2015.The clothing brand minibalabala drops distributing millions holiday gift bag, hand in hand stores code can get one hundred yuan car vouchers.
 
The April , in the domestic garment enterprises have set off a "ensemble, have" trick, let a person dazzling.
 
The author thinks that, it is reflects the apparel industry of new change, the transformation of the "change of survival" as their instinctive reaction. For the new exploration and adjustment mode, most enterprises is still in the stage of "touch stone across the river", and go and cherish it. But no matter which direction, all you can see the field by the frenzy of Internet marketing has been overwhelming, and innovative thinking, and will become the enterprise survival for traditional subversion of important farmar.
 
The personage inside course of study points out, clothing enterprise of "new pattern" probably divided into the following several direction.
 
One is based on the Internet + patterns such as O2O, the raise, mobile Internet has gradually into clothing enterprise search keywords. 2 it is garment enterprises have more cooperation and cross-border thinking, such as a taxi semir clothing and drabs cooperation and so on.
 
Too is also Coniefox has been doing, "CONIEFOX" is dongguan industrial co., LTD. The dress brand, at present, brand creative fox joined was going on, the more information you can click on the creative fox's official website www.coniefox.com to understand.
 
So, the author thinks that, although the clothing enterprise appears to be "doing nothing", is "not right" by mistake. Let's remains to be seen in the development of clothing enterprises.