2015年4月21日星期二

Mobile Internet is garment enterprises "lifeline" at last?

Electricity, it is said, it's like a protracted war, at the beginning than the inspiration, bravery and luck, the next spell is perseverance, pattern, and rational.And the mobile     Internet is popular, nearly two years clothing electricity enterprise accelerated to mobile client migration bring many new changes to the industry, the electricity to the height of the an upgrade.
   
Break into layout mobile Internet client seems to be many traditional clothing enterprise immediate lessons.Based on the number of mobile Internet online consumer market booming, which means that the online clothing market wider, who took the lead in the mobile Internet can be a head.At that time not only spell is perseverance and pattern, who can quickly grasp the characteristics of the mobile Internet, grasp the opportunity, you can get to win in the competition of the highlands.

Peremptory, mobile Internet has a huge potential consumer groups for garment industry the most promising new market.Some people say that the mobile Internet era will pay more attention to the operation of a fan.Mobile era to the traditional clothing also brought new marketing pattern change, how to better grasp the fans economy become a major concern for many traditional clothing enterprises.

Smaller space, more interest, more convenient, more timely sharing, more efficient links to content, mobile Internet economy arises at the historic moment.Quick and convenient, low price of network shopping becomes the main mode for people to buy clothes.It is in this major premise, consumers buy clothes no longer rely on the offline store, make clothing industry offline market rapidly diminishing the number of consumers.Does this means that the offline stores to exit?

The author believes that the future of clothing enterprise value will be the integration of online, no other brand can be attached to a single channel.A clothing brand formation and precipitation, in quite a long time, from offline accumulation of results.Even in the era of science and technology developed, any company, any kind of channels to walk on the way to put all your eggs in one basket always with sadness.But in what is now the entity shop management still has its certain status, although the trend in the weaker competitiveness.

Clothing stores industry recently, the emergence of a particularly hot business words -- -- -- -- -- the place spirit, according to the baidu encyclopedia explains, place spirit is to point to in the new situation, clothing retail terminal also makes the place spirit should be combined with their own brand culture, the traditional consumer place in response to the impact of the Internet, to the user experience and entertainment as the core, the core of the core is the place spirit, place spirit should be reflected in consumer's kindness, more consumers into sex, consumers can place at the scene environment and retail terminal to produce resonance.In short, as far as possible to improve the user experience of fun, so as to achieve the aim of clinch a deal.

No matter how strong the power of science and technology, but also whether the PC client or mobile Internet economy have swarmed into the clothing market.All show that China's clothing ecology has ushered in the new normal. Electricity transformation survival, quietly go out of business, acquired drama perpetually reborn.In the clothing market is becoming saturated, on the one hand, in addition to a breakthrough in technology, accurate market positioning is more important.Better on the big cake, to at least a drought, need our long-term careful analysis.How to better suit consumer garment consumption concept of "fast food", this is the place where clothing enterprises need thinking with your heart.

As a growing clothing enterprise, "CONIEFOX" also gradually to consolidate the development of its brand, in almost at the same time, the mobile Internet clients successively launched the entity shop to work.Creative fox "CONIEFOX" brand belonging to protect industrial co., LTD., dongguan city, is its lead the development of China's marriage gauze and dress brand.

"CONIEFOX dress" the main products are evening dress, small formal attire, wedding gowns, bridesmaid dresses, and dress accessories.The brand dress wedding dress production is mainly used for the party, the red carpet, runways, wedding and so on.Creative fox "CONIEFOX" products beautifully designed, excellent quality, unique style, fully showing the elegance and women's generous.At present, "CONIEFOX" dress via the Internet exported to Japan and South Korea, the United States, France, Italy, Australia and other countries.

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